Timing is everything in sales.
Buyer intent is the digital body language that tells you exactly when a prospect is ready to buy. Here is how Leadiary categorizes every signal.
The 99% Rule of B2B Sales
At any given moment, only 1% to 3% of your target market is actively looking to buy. The other 97% are perfectly happy with their current solution, or don't even realize they have a problem yet.
Traditional lead generation forces you to email the 100% just to find the 1%. It is expensive, exhausting, and damages your brand reputation.
Intent-driven sales flips the script. Instead of shouting at everyone, you listen for the 1% who are already raising their hands, and you only engage with them.
The 3 Levels of Buying Intent
Leadiary’s AI engine scans public social networks to identify and categorize signals based on their proximity to a purchase decision.
General Pain Points
The user is experiencing friction or expressing a broad problem but hasn't sought a solution yet.
"Managing team schedules in spreadsheets is becoming a nightmare as we grow."
Competitor Comparison
The user is frustrated with a current provider or actively researching market alternatives.
"Our current CRM just increased prices again. Does anyone know a tool with better automation?"
Direct Buying Signals
The highest level of intent. The user is ready to buy and is explicitly asking for a demo or recommendation.
"Looking to switch to a new lead gen tool this week. Any recommendations that integrate with HubSpot?"
How Leadiary measures intent.
Not all mentions are created equal. Someone saying "I love this CRM" is a mention, but it has zero buying intent. Leadiary’s AI analyzes the context, urgency, and sentiment of every post to assign a Buying Intent Score (0-100%).
Based on this score, signals are categorized into your Feed so you can prioritize your outreach efforts effectively.
Start listening for intent